ima’s themed entertainment area development was feature in IAAPA’s official Funworld Magazine. Motiongate Dubai is a Hollywood-inspired theme park located in Dubai, United Arab Emirates. ima’s role was to bring the creative vision and story into reality. This reality comes to life in the guest experience, the moment a guest walks through the front gates. The guests are received at the entry plaza and New York Street into the main hub connecting the lands of the park including Sony Pictures Studio, Smurfs Village, Dreamworks and Lionsgate.
ima’s area development created an experience that seamlessly immerses the guests into a world where meatballs fall from the sky and smurfs live in mushroom homes. All while the articulate design of paving, rails, walls and landscape to communicate the stories and uphold their intellectual properties. ima envisioned utilizing mature trees and shrubs from the beginning to support the story and provide guest comfort in the Middle Eastern climate.
While working with Dubai Parks and Resorts, Gensler, Dynamic Engineering Consultants and other design consultants, ima was the connecting link for each group; creating a balance between the story, the guest experience and the budget with each group.
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