Motiongate Dubai is a Hollywood-inspired theme park showcasing themed areas and attractions based on Dreamworks Animation, Sony, Lionsgate, and Smurfs. ima’s area development created an experience that seamlessly immerses the guests into a world where meatballs fall from the sky and smurfs live in mushroom homes with the articulate design of paving, rails, walls and landscape to communicate the stories and uphold their intellectual properties. ima also envisioned utilizing mature trees and shrubs from the beginning to support the story and provide guest comfort in the Middle Eastern climate. This idea culminated in the procurement of 200 year old olive trees and matured vegetation from around the world that would enhance the guest experience and set a new standard for expectations in Dubai.
While working with Dubai Parks and Resorts, Gensler, Dynamic Engineering Consultants and other design consultants, ima was the connecting link for each group; creating a balance between the story, the guest experience and the budget with each group. With our reputation as an experienced theme park guest experience designer, we developed and executed with Dubai Parks and Resorts a strategy to successfully implement the project as a fast track development.